Search Engine Optimision

 

What is SEO?

Keeping yourself visible on search engines such as Google and Yahoo is known as Search Engine Optimisation or SEO. The search engines have automated “scouts” – often known as Google Bots – that scan pages for their relevancy, and so determine where the page ranks on the search engine.
The Google Bots are looking for several elements – in terms of page content, they prioritise original, content-rich text. There must be regular inclusion of the search term in question. But they also look through the website for relevancy in terms of page titles, links and tabs; the so-called “back-end” system. It’s a complicated business – and one that has turned into a lucrative profession, with “SEO Consultants” readily available, promising to get you to the top of Google.

SEO the Bongo way….

Designtec have built Search Engine Optimisation into the foundation of Bongo – so that when you name a page, the page title gets integrated throughout the back-end system. We’re not going to charge you extra for that – we just built it in right from the start, because we know that SEO is vital for any business. With an amazing track-record of getting websites onto the first page on Google, Bongo will automatically do the back-end SEO for you – saving you time and money.

SEO Content and Keywords

While Bongo has the back-end of Search Engine Optimisation covered, it’s important to remember to keep your content fresh, original and full of those all-important keywords. They are equally as important as the system to the Google Bots.
Bongo CMS gives you complete control of your website content – so it’s up to you to keep those keywords and search terms in your text.
If you need help writing your keywords into your text without losing the quality of your message, click here to find out more about proofreading and copywriting and how it can help with Search Engine Optimisation.

SEO Black-Listing

There are a lot of dirty tricks out there to improve your Search Engine Optimisation. While they might be effective in the short term, the Google Bots will eventually identify that you have under-handed techniques, and will in fact black-list you! That would mean being banned from the entire search engine – which could have dire results on your sales!

The only way of achieving high search engine rankings is with a well built, well designed website, full of rich and interesting content.

Please remember that as a Bongo customer, you have complete control of your content – it is up to you to ensure that your website is packed full of keywords!

Fresh Content and Updates…

Updating your content regularly will improve your Search Engine Optimisation, because Google Bots prefer fresh content.
At Designtec, we know that business owners don’t always have the time to update their site – so we offer an Update Service.
All you need to do is send the relevant material to us, and we’ll update your site for you. Alternatively, you can simply send bullet-points to our copywriters – they’ll write the updates for you.

 

 

Search Engine Optimisation

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