Web optimisation is the process of optimising your website for users and Google alike. There are a few key areas of web optimisation that you and your web designer should pay close attention to at all times. Why is focusing on web optimisation important? Well, from a user's perspective, are you likely to stay on a website that loads slowly, conveys information in a cluttered and unclear way and doesn't present clear navigation? Web optimisation addresses these points and makes your website a pleasant experience for users, which in turn boosts your search engine rankings.
So what are the main points of web optimisation?
Meta tags are your website page's title and description. These are added to the head of your website, so they aren't actually seen on the website itself. However, these tags are the first thing that Google will read regarding your website. Make sure to include your relevant key words and keep information concise when writing meta tags. We like to make the meta description a short advert and tend to include phone numbers. This way, customers don't even have to click on the website to call you as they can see your contact details if you appear in a search.
Something that people who are getting in to SEO and web optimisation often do mistakenly is write their content for Google. This practice is probably the single most erroneous thing that people do. Google doesn't want to show users content that has been written for Google, it wants to show users content relevant to them, content that a human can find accessible. So the best technique to writing SEO friendly content? Just write it naturally. Do some research, try to include your key words where it feels natural to. Don't over stuff your content with text aimed at Google. When writing content for our own website, we write it to create a connection with potential customers. We commonly appear on the first page of google, this is because we explain things properly and don't try to cheat Google.
This more comes down to your web designer, but there are things that you, as a user or content manager, can do to help out your page speed. Your web designer should be trying to keep your code clean (which is a difficult task when using a Content Management System, we know the struggle all too well) and any images that they put up optimised. As a user, or content manager, you can also optimise your images before uploading them. There are many programs you can use to reduce your image file size. Smaller file sizes means less time spent downloading them, which means faster websites, which means higher Google Rankings as this is something Google really picks up on.
Accessibility encompasses a lot of different things. One of the key parts is if your website is mobile responsive; mobile responsive websites are a MUST HAVE these days and there is no excuse for not having one. If a web designer in 2016 builds you a website and it isn't mobile responsive, they are not doing their job properly. Google puts higher importance on mobile responsive sites, so it's a key part of web optimisation. Accessibility also includes making your font sizes a good size to make everything easy to read and navigational menus clear. Making sure that all of your images have alt tags is important as Google (and screen readers for partially sited or blind people) will read the alt tags of the images to decipher what they are.
These four points together make up the key parts of web optimisation. Staying on top of these areas will help your Search Engine Optimisation out a lot. Not only will it help your SEO out, it will also provide a better user experience which means that you will be able to convert traffic to sales at a higher rate.
Why do we give this information out for free?
There are so many people in the web industry who will take your money, pretend to do some work and then leave you no better off than where you started. Especially in the realms of Search Engine Optimisation, people will charge extortionate amounts of money to do some very basic work. The most SEO work that these people carry out is to sign your website up to indexes (which generate poor quality back links, but they will tell you this is the most vital part of SEO, which is plain wrong) and put a big "SEO WORK PROVIDED BY [COMPANY]" link on your website to them.
Our methods of SEO are transparent, white hat and aim to genuinely help the client. We can teach you exactly what we do ourselves to get to the top of Google, because we know that it works. We provide SEO services to people because it takes a lot of time, which a lot of businesses just don't have. Of course, there's things like keyword research and researching content and planning content etc which do require knowledge, but the fundamental ideas behind SEO should be common knowledge for everyone who has a website, to avoid being ripped off by charlatan SEO companies and web designers.
We get so many clients in who have horror stories about expensive web companies that have caused them nothing but trouble. Our business aim is to help people as much as we can, you will never catch us lying to a client about SEO or employing cheap scare tactics to gain SEO work.