Search engines are the primary source of traffic for most websites, and
it’s well-known that the higher your search rank (i.e. how close you are
to the top of the results page), the more traffic you will receive.
There are many ways to improve your rank, but one of the most effective
(and popular) is blogging.
The word “blog” is a portmanteau of
“web” and “log”, and refers to any website where one or more users
regularly publish new content. Blogging has become the predominant form
of publishing on the Internet, and we highly recommend that our
customers join in.
Here are a few reasons why.
Search Engines Rely on Content Search
engines are very smart, but ultimately they are just computer programs.
They cannot use intuition to divine the purpose of your website; they
must examine its content for keywords. Blogging is a great way to better
expose your keywords without resorting to undesirable techniques like
hidden text and spam.
Fresh Content is Better than Stale Content Nobody
wants to read information which is out of date, so search engines often
rank websites which have been recently updated above those which have
not, and will more regularly revisit websites which are frequently
updated than those which are not.
Liking is the New Linking Modern
search engines personalize search results, meaning that a website which
has been recommended by a friend will always be ranked above one which
has not. Nobody is going to “Like” your boring Terms and Conditions
page, but people share blog posts which they find interesting or useful
all the time.
...But Linking is Still Important Google
pioneered the idea of counting the incoming links to a website to
estimate its importance, and every other major search engines has
followed suit. By regularly publishing interesting or useful content,
you are increasing the chance of other websites linking to yours.
Whether or not this content directly increases sales is not important;
it does so indirectly by raising your search rank. Hopefully this has been a useful overview of why you might consider blogging to raise your search rank.
To get started by adding a blog to your website, Contact Neil at Designtec.